Communication drives that reach
out to all sections can help ease vaccine hesitancy
India covid vaccinationAnother
meta-analysis study by the British Medical Journal found that
only 68.4 per cent of the
population is willing to receive the COVID-19 vaccination globally.
That is a low figure considering
vaccines can eradicate diseases and save lives.
More than a year ago, the
SARS-COV-2 virus sent the world into a bubble. We were caught
by surprise and there was little
or no preparation to meet this challenge. Health systems were
ravaged, and countless people
lost their lives. In hindsight, this could have been prevented had
we been prepared.
A year later, while the virus is
still circulating in our communities, we know much more about
it, thanks to one of the biggest
health information campaigns in human history. The world is
slowly but gradually bouncing
back, and science has given us another chance. Cases are on the
decline. However, sporadic
outbreaks have led governments around the world to continue to
enforce fundamental public health
measures.
At the same time, the focus has
shifted to the development of vaccines. The race has fast tracked
efforts. Scientists have
developed vaccines in record time and more than 250 vaccine
candidates are in different
stages of development globally. India, too, has already approved and
rolled out Covishield and Covaxin
for emergency use and many more are on the horizon. And
here is where we have hit a bump,
expectedly so. Vaccine hesitancy – notorious words
commonly associated with
inoculation drives — has been cited by WHO as one of the top 10
global health challenges.
Opinion |People’s confidence is a
must for a successful roll out of the Covid-19 vaccine
There is no denying that
immunisation is one of the most successful and cost-effective means
to help children grow into
healthy adults. But with any large-scale immunisation programme,
hesitation and fear usually
follows. A World Economic Forum survey released in November
2020 indicated a growing
reluctance among people to receive a vaccine, despite progress made
by numerous pharmaceutical
companies and international organisations. Another meta analysis
study by the British Medical
Journal found that only 68.4 per cent of the population is
willing to receive the COVID-19
vaccination globally. That is a low figure considering
vaccines can eradicate diseases
and save lives. So, what makes it difficult and how can we
tackle this lack of confidence
among people?
The answers can be found in
comparing the immunisation coverage of other diseases. As per
estimates released byWHO and
UNICEF on immunisation—nearly one in 10 infants did not
receive any vaccination in 2016.
This means that infants missed the first dose of
DTP/Pentavalent vaccine putting
them at serious risk of these potentially fatal diseases.
Another survey byWHO in 2014
revealed that among the 1 lakh parents (of children who were
not vaccinated) interviewed, 33
per cent had no idea about the vaccination, and another 30 per
cent only knew about the Adverse
Events Following Immunisation (AEFI).
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Given the severity of the
pandemic, with 2.5 million deaths reported worldwide, vaccines are
the only effective solution that
can be deployed against COVID-19. India’s vaccine rollout has
kicked off to a good start with
more than 2.5 crore vaccine doses being administered as of
March 15. However, the country
has been witnessing hesitancy from unexpected quarters –
doctors and health-workers. Such
a development can have further implications on the vaccine
coverage of the larger
population, especially when there are less takers among the ones who
save lives. The apprehension it
seems has been attributed to lack of vaccine efficacy data,
questions on safety, quick
clinical trials, and reported deaths among the elderly and sick
population.
To combat this misinformation,
the Indian government has stepped up efforts to quash wrong
claims and has conducted regular
press conferences. The Union Minister of Health and Family
Welfare, Harsh Vardhan, has led
the initiative. Messages such as “Let us put a STOP to these
falsehoods” and “Truth is
powerful and shall prevail” have been disseminated to ensure its
acceptance and uptake in a
timely, accurate and transparent fashion. Eminent physicians from
well-known private and public
hospitals have also taken vaccine shots to boost public
confidence. Pharmaceutical
companies have released factsheets addressing concerns and an
extensive communications campaign
is being undertaken on social media platforms to ensure
the right information reaches
people. In addition to this, development partners have been roped
in to spread awareness about the
COVID-19 vaccines. All vaccines are almost 100 per cent
effective in preventing
COVID-related deaths, severe symptoms and complications – that’s the
message the needs to go through.
opinion |There are challenges in
Covid vaccination drive, but these are not intractable
Much can, in fact, be learnt from
the country’s successful Polio eradication and Mission
Indradhanush initiative. In 2002,
when Uttar Pradesh alone harboured 65 per cent of global
polio cases and vaccine hesitancy
was at its peak, UNICEF’s induction of an army of social
mobilisers in Uttar Pradesh and
Bihar states helped mitigate fears.
Similarly, while designing
Mission Indradhanush in 2014, behaviour change communications
was put at the center stage of
immunisation planning. The campaign converted a routine
immunisation into a Jan Andolan –
a people’s movement. It mobilised communities to deal
with the barriers to seeking
vaccines. This was achieved through a sustained coordination effort
led by the Ministry of Health
with 12 different ministries.
India is on the right path with
the recent decision to open the vaccination drive for the general
public and to speed up private
sector participation. While developed countries like United
Kingdom, United States, and
France are still struggling with either strict lockdowns or a health
system operating under tremendous
pressure, India in contrast, has done well in focusing on
preventive measures such as an
early lockdown, that also provided a window to establish robust
health systems to contain the
virus and treat those with the disease. The country has seen a drop
in the number of cases – though
there has been a rise in some parts of the country in the past
month — and deaths considerably.
Therefore, India is in a much better situation to fast track
the vaccination drive to achieve
herd immunity and prevent the second wave of infections.
As the third phase of vaccination
closes in, it is vital that we draw inspiration from past lessons
and move to inoculate our
priority population. Behaviour change communications must be
intensified. Mass media (radio,
television, billboards, print material, and internet),
interpersonal channels and
community mobilisation must be optimised to advertise and achieve
the desired outcomes. There is a
need for active involvement of people from all strata of the
society — local community
leaders, associations, private sector, celebrities, religious groups,
experts, and political leaders.
It will not only keep misinformation at bay but find acceptance
among all. Let people take the
lead here. With more evidence pouring in, vaccine hesitancy
among the healthcare providers is
bound to evaporate soon.
https://indianexpress.com/article/opinion/columns/polio-lessons-covid-vaccination-publichealth-
7232853/